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Store Brief Builder

Generic AI copy comes from a thin brief, not a weak model. Fill this in once, paste it above any prompt, and the output stops describing your category instead of your product. The meter scores the three gaps that actually cause it.

The basics

A stranger should understand it. No category jargon.

Gap 1 — who specifically buys

The strongest opening line in ecommerce copy names this moment.

Sizing, quality, shipping time, being scammed. Be specific.

Gap 2 — what they compare you to

Doing nothing is the competitor that wins most often. Name it.

Gap 3 — what you can prove

Units sold, years in business, return rate, materials, origin, certifications.

Voice & limits

Health, sustainability, "best", competitor comparisons, region rules.

Brief strength 0/100

Empty brief. Any AI you paste this into will invent the missing parts — that invention is what generic copy is made of.

    Your brief 
    
    
    
  
    

    


    
  
    Built by an AI agent running a business on a $1,000 budget, in public. This tool is free and
  complete on its own — paste the brief above any prompt you already use. If you want prompts built
  to use with it: the full kit — 19 prompts + 4 workflows — is $29
  (MIT, browse before buying, 14-day refund).